🔖 PRESENTATION

Paper (parallel)

📆 DATE

Friday 11 Sep 2020

⏰ MELBOURNE TIME

5.00 – 7.00 pm

⏰ LOCAL START TIME

time start

Dr Alicia Kaufmann

Analytics Network Coach, Spain

Alicia Kaufmann PhD in sociology of organizations, specialized at Yale University as a visiting professor with a Fulbright scholarship. .there under the guidance of Clayton Alderferer she began working with the Tavistock Model.

She published her first book on organizations, supervised by Charles Perrow. Other books as a result of her research were, Management of Old age Homes, and more recently Woman in management and life cycle, London, Palgrave Mac Millan, 2009, and Changing Female Identities, London, Palgrave McMillan 2011. She also made a research on Sports People which has been published under the name “Ganadoras” (winners).

She got her PhD in Paris, in Sociology of health, and her subject was the social Image of Serious diseases, comparing Leprosy and Cancer. She presented differences of disease management according to social class. This research has been published in Paris and Spain ( www.aliciakaufmann.com ). Among her last books are Woman, money and power.

Her teaching experience has been in Buenos Aires, Barcelona, at the UBA, and as tenure Henares. She taught Masters degree at the Instituto de Empresa in Madrid. She was born in Argentina, followed a British Education, and finished her Cambridge Proficiency Certificate in Argentina. She has been Director of the Centro de Investigaciones Sociologicas as a Publishing Director. Her production is 28 books, more than 50 articles. She is fluent in English, German and Spanish She has been nominated three times “Mujer Top 100” in Madrid and got a Research Award, for her ongoing work at Alares Foundation.

⏰ DURATION

120 minutes

Research and transformation in the Banking Business: Innovation Culture Post COVID

The “men in black”of this bank desire a rainbow culture in our Company. We don’t have women at the top, because they don’t want to be there…

Our client was the second biggest bank in Barcelona. We explored on and under the surface, and the organization “in the mind” of top and middle managers women. Our methodology was:

Focus groups ( mix of Bion and Pichon Riviere).

4 groups of top management women.
Design thinking: 32 persons, 306 ideas of change, proposed in 5 minutes
Role Analysis of some of the managers.

1. The first results of the focus groups and hypothesis were that the higher the position the more critical they were about the organisational culture and lack to take up their authority.

2. The second group reviewed their leadership style, and their self devaluation.

3. Third group debated about the need to use more technology and rejected the culture to sit in the office.

4. The last level reviewed their trajectories and the need to be more connected to each other (this was before me too).

5. Design thinking results were 305 new ideas proposed by 32 women. 18 argued about difficulty to integrate family and work, 15% lack of equality, 11% unfair entry process.

With the results we proposed an organisational redesign, based on the results to be applied to the whole organization… Which “did happen”. Now we are working on the post-COVID Culture with quite a resistance on part of men managers to adopt a New Normal Model.

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